So, you think you know what you're getting yourself into?
Many graphic designers starting out do not understand the science behind selling, which is the essence of marketing. It's a world of mixed-feelings and mixed-messages.
Frontline in 2004, aired a program that discussed the modern marketing era. Although I feel the ending or "conclusion" falls flat, you cannot turn your head from 90 minutes of the most important information we should all learn about 21st century persuasion.
View The Persuaders from Frontline on PBS
