One of my favorite books is the "Olympic Image" a history of Olympic graphic design from 1886 until 1996. If one would want to know the trends of graphics, look no further than the marketing and branding done for the olympics. To see what the four cities bidding for the games in 2016 are up to, you'll get a sneak preview of the future. Although, I miss the original Chicago logo, which featured a burning torch that emulated the city skyline which was eventually rejected by the olympic committee for breaking guideline restrictions. Of course, all I could think of was the Great Chicago Fire, so maybe two wrongs did make a right.
