Who knew vegetables could be so sexy?

'Veggie Love': PETA's Banned Super Bowl Ad

Are we all hot and bothered after eight years of far right-wing policies? A week after U2 releases the single "Get Your Boots On" aka "Sexy Boots" PETA jumps on the sexy chic bandwagon, making a lot of noise with their banned Super Bowl ad featuring a pile of sexy models playing with vegetables.

Of course, comments and responses have been all across the board ranging from "at least they didn't have cucumbers" to "reminds me of my frat days." So my initial impression is that it may not be doing much more than attracting crass attention, and not selling the idea. But I'm thinking they wanted the ad banned on purpose just to stir up interest and web searches, which I'm sure are skyrocketing.

As for the content, it's mostly harmless. In America we can show horror movies at three in the afternoon with a beautiful girl getting chainsawed, body parts and blood flying in all directions, followed by her mutilated carcass laying on the ground. Very disturbing. Even commercials for upcoming horror movies are far more distasteful than a naughty little 30 second spot. Either we have our priorities completely mixed up, or we're still metaphorically enjoying the smell of burning witches at the stake. Perhaps make love not war should be the new slogan for broadcasting.

On a technical level, was is necessary to have the heavy metal soundtrack with the zippy text? A little early 90s don't you think? The spot would have benefited from a lot more humor. Maybe a suggestive cucumber wouldn't have been such a bad idea after all. But it is a welcome change from the typical animal slaughter visuals PETA usually tosses around like confetti.

This ad is hitting on a lot of different topics it did not intend to, mainly the relentless immaturity of Americans in regards to sex. Now I can say has a man married to a vegetarian, I have never really seen the events unfold as presented in the video in my own home... but is the vegetarians have better sex selling point accurate? I'll quote my wife in her statement on first seeing the ad... "Hell Yeah!"

Perhaps they can sell the ad in a spot on the upcoming LINGERIE FOOTBALL LEAGUE.