Tuesday, April 6, 2010

April's ICF Business Development & Marketing SIG Call: Creating and Marketing a More Powerful, Profitable Coaching Brand

Hello Coach Colleagues!

We’re thrilled to have Michael Foster, a marketing and branding strategist, as our guest speaker for April’s ICF Business Development & Marketing teleconference (details below). On each call, we showcase a hot topic for coaches who would like to better develop and grow their businesses, and we feature top-notch experts who can share tips and wisdom on these topics. There’s plenty of time for questions and answers on this 90-minute call. CCEU credits are available for ICF certification, and these calls are a fun, engaging way to connect with coaches around the world. New and experienced coaches are highly encouraged to attend. Please invite your local ICF chapters and colleagues. Thank you!



April Teleconference: Creating and Marketing a More Powerful, Profitable Coaching Brand

Teleconference date: Wednesday, April 7, 2010, 1–2:30 pm PST (4–5:30 pm EST)
Bridge Line: 1+212-457-9879, PIN 622186
Fee: None
CCEU credit? Yes (attendees must be present for the whole call)
Contact: Sue Z. Oliver
Contact email: powerleaps@yahoo.com

Teleconference topics: During this teleconference, you’ll gain the tools and insights to take your coaching brand to the next level. Below are the call topics, and please send us any specific questions or topics that you would like to cover.

· Your unique value proposition and brand as a coach.
· The key steps and success factors in building your powerful coaching brand.
· The best methods/channels for communicating your brand.
· How to leverage the power of your website in branding.
· How to create and maintain a more successful website.
· How to choose and work with branding and website providers.

About Michael Foster:
At the age of fifteen, Michael began his professional career by drawing children's menus for a chain for restaurants in the Southwest. Since then, Michael's work have been shown in newspapers and publications across the country. His experience in graphics, branding, marketing, illustration and video production fill an essential need in advertising agencies, printing companies, and design firms. In the past, Michael has worked with: Casino Shuttle, Reliance Accounting, RAINN, Chicagoland Speedway, Bandza Corporation, Call JULIE, PepsiCo, Lindy's Gerties Restaurants, Inland Arts & Graphics, The Village of New Lenox, Crescenzo Communications, KCM Accounting, and 1776 Restaurants. His previous television work has gained the interest of studios such as Dreamworks. He has assisted many coaches and other services professionals to create and deliver successful marketing and branding strategies throughout the U.S.

On a personal note, I can personally attest to Michael’s passion, experience and qualifications: He helped me to create my PowerLeaps coaching brand and logo, as well as two coaching videos.


I’m looking forward to connecting with you on this and future SIG calls. Thanks in advance for joining us, and please feel free to contact me directly with any questions or comments.

Sue Zeal Oliver, Chief Passioneer
The Passions and Possibilities Project™

Success Coach, PowerLeaps LLC
Passion + Focus + Balance = Success

Cell phone: (206) 914-9724