"In a glee-filled evening, Schell declared that games and real life are reaching out to each other with such force that we might come to a condition of "gamepocalypse---where every second of your life you're playing a game in some way. He expects smart toothbrushes and buses that give us good-behavior points, and eye-tracking sensors that reward us for noticing ads, and subtle tests that confirm whether product placement in our dreams has worked."
Watch it here.... it is truly one of the best lectures I have heard in a decade.
